Name :- Vidhya Pandya Semester :- MA -2 Roll No :- 32 Subject: -The Cultural Studies Enrolment No :- 2069108420190031 Year :- 2018-20 E-mail id: - vidhupandya10497@gmail.com Submitted to:- Department of English Paper no:- 8 Topic:- Media hegemony Media hegemony is a perceived process by which certain values and ways of thought promulgated through the mass media become dominant in society. It is seen in particular as reinforcing the capitalist system. Media hegemony has been presented as influencing the way in which reporters in the media – themselves subject to prevailing values and norms – select news stories and put them across. A form of hegemony The concept of hegemony, first put forward by Antonio Gramsci (1971), refers to the moral, philosophical, and political leadership of a social group, which is not gained by force but by an active consent of other social groups obtained by taking control of culture and ideology. During this process, the lea...
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